by Brod Ivory | Aug 3, 2015 | Sales Strategies
1. Product Knowledge – Know the difference between features and benefits and sell the benefits This step is fairly straight forward, but it is also the great undoing of many a technical expert turned sales person. When one is extremely well versed in a...
by Brod Ivory | Jul 21, 2015 | Uncategorized
Imagine the life of a hunter… You wake up in the morning, gather your weapons and head out to combat. Some days you come back with a boar, other days your family goes hungry. The pressure is on you every single day to make the ‘catch’. It’s a battle. Now imagine...
by Brod Ivory | Jul 13, 2015 | Uncategorized
Raving fans are customers who are so over the moon with you that they not only tell all their friends and colleagues about you, they actually bring them to you and help you to sell things to them. It’s a frightening fact of business life in Australia that we...
by Brod Ivory | Jul 7, 2015 | 12 Pillars to your Business Success
“Twelve Pillars to Support Your Business Success” Pillar Five – Processes & Systems What we discuss in Pillar Five: Creative destruction, looking for better ways Systemise Humanise Leverage Team Projects Build Value Manage more effectively ...
by Brod Ivory | Jun 29, 2015 | Planning
THE POWER OF PRIORITIES There are a couple things that business people find very challenging: thinking ahead and doing things in order of importance. Doing these two things makes the difference between success in business and just surviving. And the same is...
