by Brod Ivory | Oct 19, 2015 | Sales Strategies
A common complaint I get from small to medium business owners is that we can’t compete with the big guys on price. The perception in the market place is that people are shopping on price alone. The only reason your customer asks the price up front is because that...
by Brod Ivory | Aug 3, 2015 | Sales Strategies
1. Product Knowledge – Know the difference between features and benefits and sell the benefits This step is fairly straight forward, but it is also the great undoing of many a technical expert turned sales person. When one is extremely well versed in a...
by Brod Ivory | Jun 2, 2015 | Business Building, Sales Strategies, Uncategorized
I am your customer. Satisfy my wants, add personal attention and a friendly touch, and I will become a walking advertisement for your products and services. If you ignore my wants, show carelessness, inattention and poor manners, and I will simply cease to exist as...
by Brod Ivory | Jan 27, 2015 | Sales Strategies, Uncategorized
Promotion Process Are you making the most of your promotional activity, a strong promotional plan will ensure you maximize return. Plan it don’t just do it. Are you familiar with this scenario? Advertise sales person...
