by Brod Ivory | Aug 3, 2015 | Sales Strategies
1. Product Knowledge – Know the difference between features and benefits and sell the benefits This step is fairly straight forward, but it is also the great undoing of many a technical expert turned sales person. When one is extremely well versed in a...
by Brod Ivory | Jul 21, 2015 | Uncategorized
Imagine the life of a hunter… You wake up in the morning, gather your weapons and head out to combat. Some days you come back with a boar, other days your family goes hungry. The pressure is on you every single day to make the ‘catch’. It’s a battle. Now imagine...
by Brod Ivory | Jul 13, 2015 | Uncategorized
Raving fans are customers who are so over the moon with you that they not only tell all their friends and colleagues about you, they actually bring them to you and help you to sell things to them. It’s a frightening fact of business life in Australia that we...
by Brod Ivory | Jul 7, 2015 | 12 Pillars to your Business Success
“Twelve Pillars to Support Your Business Success” Pillar Five – Processes & Systems What we discuss in Pillar Five: Creative destruction, looking for better ways Systemise Humanise Leverage Team Projects Build Value Manage more effectively ...
by Brod Ivory | Jun 29, 2015 | Planning
THE POWER OF PRIORITIES There are a couple things that business people find very challenging: thinking ahead and doing things in order of importance. Doing these two things makes the difference between success in business and just surviving. And the same is...
by Brod Ivory | Jun 23, 2015 | Profit Tips
Cash Flow Tips Profit and cash flow are not the same thing. A business can still go broke whilst making a healthy profit just by not having enough financial reserves to meet its commitments. Cash flow management is the fundamental and essential responsibility of the...
by Brod Ivory | Jun 10, 2015 | 12 Pillars to your Business Success
“Twelve Pillars to Your Business Success” Pillar Four – People This morning I started working with a new client who runs a bakery and has a very popular product that has made a huge impact on the coffee shop market. As we sat in the...
by Brod Ivory | Jun 2, 2015 | Business Building, Sales Strategies, Uncategorized
I am your customer. Satisfy my wants, add personal attention and a friendly touch, and I will become a walking advertisement for your products and services. If you ignore my wants, show carelessness, inattention and poor manners, and I will simply cease to exist as...
by Brod Ivory | May 25, 2015 | Profit Tips
How to Understand and protect your Gross Profit. There are only three ways to improve your Gross Profit Lower your Cost of Sales, Increase your prices, or Sell a different mix of products (i.e. sell more high margin products). One of my favourite...
by Brod Ivory | May 5, 2015 | 12 Pillars to your Business Success
“Twelve Pillars to Your Business Success” Pillar Three Profit Chapter Three What we discuss in Pillar Three: Profit and Loss Budgeting Balance Sheet Cash Flow Break Even Cost of Doing Business Cash Gap Accounts Payable and Receivable KPI’s...
